Knowing the harmful impact of the fashion industry on the environment, it is our duty to attach a great amount of importance in producing ethical and sustainable products. We have written this article to explain our way of working, thinking and producing so you know exactly what you are buying.


Concerning our tees, we are working with a fully organic cotton. This means that the cotton we use was not treated with any pesticides or chemical products. It was only grown with fresh clean water. Furthermore, the farming process is natural, GMO-free fiber and minimises water consumption.

At Good Morning Keith, we believe in using organic cotton as it has many positive impacts on both the environment, and the welfare of cultivators. By producing organic cotton, cotton farms keep the air clean, preserve wildlife and help to remove CO2 from the atmosphere with healthy fertile soil. While requiring less water, and providing a higher quality fiber. A tee made of organic cotton requires approximately 1300L less than a non-natural cotton tee.

Pesticides & Chemical products are often used by the fast fashion industry to accelerate the rate of growth of the cotton plant and the overall yield. However, they have many toxic chemical properties. These harmful reagents deteriorate the quality of the plant, the land where it is grown, the farmer's health and expose your skin to harmful chemicals products!

For example, toxic pesticides used in conventional cotton farming can travel up to 25 miles in the air and water streams contaminating drinking water, which can lead to infertility and birth defects.

Another great impact of organic cotton is that it is fairly traded because it's regulated. This assures safety conditions of working and rights, and fair wages helping support cotton farmers around the globe.

Moreover, we are proud that our manufacturer is certified GOTS, FAIR WEAR, GRS Certified, OCS, PETA APPROVED VEGAN and OEKO-TEX. If you have not heard about of these labels, we highly advise you to check their work. They are doing a wonderful job assuring that all production cycles (from farming to expedition) are sustainable and ethical.


Our products are made-to-order of rescued fabrics coming from Parisian Maison de Coutures. Through this up-cycling process we reduce wastes to none while giving a second life to forgotten fabrics!

This process also allows us to work with high quality fabrics that would have not been accessible to a young independent brand like Good Morning Keith. Therefore, all of our garments are made in limited quantities as fabrics are dead stocks.


All of our creations are designed & made in Paris, close to our showroom in the heart of Paris. The atelier has been working with great fashion houses such as Irié, Agnes B, Uni… enabling us to provide you only the finest tailored clothing.

Conscious of the excessive production caused by the fashion industry schedule, we've decided to take control of our own production calendar by developing our collections at our own rhythm. We've always been very careful when it comes to the sustainability of our products, the quality of our manufacturing, the forging of ethical partnerships, and the way we deal with humans. We will never let any ideas spoil those values.

By being the leader of our own calendar, we will launch new products/collections once they are ready.