ACID HEAD!

Dear sixties souls, we are very thrilled to present you our new capsule collection inspired by the hippies' words & expressions. 

For the beatnik generation of the ‘40s, “Hip” meant aware, stylish & cool. Jack Kerouac used to described his friends as “the new American generation known as the ‘hip”. Nevertheless in the early 60s, the term hippie was coined to refer to the new generation, the young, "woke" people of the counterculture who rejected “the man” and his establishment and preached love and nonviolence.

To the Beatniks the youths of the ’60s adopting their sensibilities appeared as a cheap imitation. According to their standards, these newcomers were not cool enough to be considered as hip, so they used the term hippie to distinguish them.

This new generation saw momentous shifts in political, social, and environmental awareness. Those consciousness evolutions needed a new identity which appears to the youth of the '60s & '70s as a new way of talking and dressing.

At Good Morning Keith the lexical field of the hippies is part of our daily talks and is the langage of our DNA.

We have gathered our favorite expressions in our Acid Heads Wordbook.

This glossary gather our favorite Hippie words & expressions. We hope you'll discover some new and integrate them in our daily conversations.

"The 60s were a leap in human consciousness. Mahatma Gandhi, Malcolm X, Martin Luther King, Che Guevara, Mother Teresa—they led a revolution of conscience. The Beatles, The Doors, Jimi Hendrix, created revolution and evolution themes. The music was like Dalí, with many colors and revolutionary ways. The youth of today must go there to find themselves.” - Santana