Good Morning Keith draw inspiration from visual artists, designers and musicians that infused the counter-culture from the 1960-70’s and beyond.

These innovators, rulebreakers and free-thinkers provide the fertile ground where GMK has grown, led by Creative Director Julien Aussel who constantly pays tribute to these iconoclast figures who inspire him.


GMK collections consist of a variety of iconic styles merging a flower-power wardrobe with avant-garde silhouettes.

All our garments are designed in our creative studio in Paris and come to life with the help of deadstock premium fabrics sourced from renowned French couture Houses.

How We Move

To stay true to our global sustainable commitment, we are doing our best to reduce GMK carbon footprint to the very minimum.

Therefore, the deadstock fabrics rolls used to craft our garments are only transported by bicycle in Paris, from our workshop to the studio.


Each GMK garment is made-to-order and our comprehensive approach is led by a quality-driven ethos.

Located in le Belleville district in Paris, our atelier is where the magic happens and the manufacturing process begins. 

It combines high-end ancient savoir-faire with modern tools, providing the finest tailored clothing.


To offer you the best experience, we are committed to taking great care of every step, and shipping is no exception.

We deliver bespoke craftsmanship up to labelling and packaging: every item is carefully wrapped in silk paper and comes with a dedicated hang tag.